When I first started publishing, I decided that I was going to serialize my first project. In hindsight, not only was it not so great of an idea but I also went about it the wrong way.
What is serializing?
Serializing is taking a longer work and breaking it up into smaller pieces. It was more popular back in the days of literary magazines, periodicals and Penny Dreadfuls- back when printing was expensive and the literacy rate was low. Don’t get me wrong, it has been used in more modern times. Stephen King first published The Green Mile in serialized format through a magazine. However, it’s not making as big of a comeback as others may want you to think.
Is serialization making a comeback?
No. I wish it was.
The idea is appealing. In our busy world, shorter snippets are more agreeable than a 200,000-word book. But with the overflow of self-published authors (some are definitely worth their salt- Hocking and Howey to name a couple) there are a lot of budding, talented authors selling their grand novels for the same price as one would set for a serial. This opens a whole can of worms (and I’ve considered doing a series of blog posts dealing with the world of self-publishing. The pricing of e-books. Mistakes that self-published authors make. But I digress.)
Mistakes I Made During the Process
Serialization is a great way to get your name out there but it’s most likely not going to make you much money unless you’ve already got a platform and a fan base. If it’s your first publication- don’t do what I did. Don’t try and serialize when you’re virtually unknown. Why? It makes it look cheap- like you’re out for money. You’re putting three pieces out at .99 c at 15k words each…or you could put the whole project of 45k words out for the same price. In short, the competition is too high among unknown authors to release a bunch of short pieces for the same price as one long piece.
I also made the mistake of publishing the first of three pieces without having the other pieces finished. This is a big no-no. Not that there is a time limit on self-publishing but it’s like submitting your first three chapters to a literary agent and then not having the whole book written. It’s literary suicide. And I committed it…and I’m still here and publishing (so obviously it’s not the end of the world BUT-) Save yourself some grief and don’t put yourself under that kind of stress.
Thirdly, I made the mistake of making my own cover art for the two pieces I ended up publishing. Making your own cover art doesn’t have to be difficult especially when you consider yourself an artsy person and have knowledge of graphic design concepts (something I know now that I didn’t know then). The covers looked like shit. The blurbs were awful because they weren’t for the entire story as a whole.
I mean look at these:
…I made a huge mistake.
Luckily, I was able to take them down and start fresh. I ended up publishing what became the novella Laszlo as one piece. I got an artist to design the cover art and studied how to write a proper book blurb. Within the first night of these simple changes, I had eight downloads. What a big difference! Yea, yea, eight downloads won’t buy me more than dinner for one day BUT for someone who was completely unknown, with nothing more than a Facebook author profile at the time, I considered that a huge success.
So should you serialize?
Ultimately, it’s your life and your decision. However, if you clicked on this blog then you must’ve been curious as to what could be said on the matter. I highly advise against serializing especially when you’re new. Could it be an option for the future? Sure. Why not? Could it be an option if your name is J.K. Rowling or James Patterson? Absolutely. And if you do decide to serialize, please don’t repeat my mistakes. I did the stupid stuff and learned the lesson. Now, I’m teaching you so that you don’t have to.