Going Viral VS. Adding Value

Good evening, readers! For a while now I’ve wanted to write a blog post on the difference between going viral and adding value. I recently had a discussion with my boss’s boss involving this subject. My statement went something like this:

“I see a lot of that in this company, especially among the directors and VPs. I don’t know all of them but from the angle I’m looking at it’s almost as though they’re all trying to trump one another. Who can get their next 15 minutes of fame? Who can outdo the previous person? And instead of focusing on adding value to their workforce, they are trying to look good in front of one another and earn themselves bonuses.

My superior agreed. He nodded his head and said, “There seems to be a lot of throwing spaghetti at the ceiling and seeing which strands will stick. And a lot of them aren’t sticking right now.” Our company as a whole is in such a dire need to change and grow because we’ve been so stagnant for so long.

There is suddenly a mad scramble to catch up from years of being closed-minded and not forward thinking.

Our leaders are scrambling to “go viral.” They are not adding value to anyone’s lives. Instead, they are over-committing and volunteering themselves for things they know they can’t uphold. By delegating those things to their workforce (a workforce that often runs without their input and has its own commitments to uphold) we all end up stressed out and unhappy with each other.

How does “adding value” apply to my writing career?

When I look at my blog and my writing, I don’t want to be one of those people who’s just trying to go viral. I want my writing to mean something. I want to add value to other people. However, I realized that by pushing myself to write a blog post every day that some of the posts (like yesterday’s for example) are not always super engaging.

I don’t know if I will keep up the “one blog post a day” momentum going after this month is over. It has been an interesting challenge and I’ve been surprised that I’ve been able to keep it up. Now I’m in the home stretch so I want to push myself to finish this month out strong. However, I don’t want to fill everyone’s blog feeds and inboxes with crap posts that mean nothing and add no value.

What is “adding value” to you?

With that being said, you all know where I stand and hopefully a little more about my goals and what I seek to do and improve upon. If you have any comments, questions, or suggestions I would love to hear from you in the comments below. I’m always open to blog post ideas. Therefore, if you have any questions about minimalism or being a writer, etc. I would absolutely love to hear from you.

I know that I don’t have a lot of original work out there yet but I work at it every day and I hope to have a readership that is comfortable with talking to me about my work. I’ve always enjoyed that sort of open collaboration with artists and fans. In the hopes that I can add value to people’s lives, I am going to continue to press forward with this challenge and try my best to come up with some more thought-provoking and engaging posts for all of you.

Thank you for reading!

-RB

Regina Bethory is a fiction author. She graduated from Christopher Newport University with a Bachelor’s in Directing and Play Writing and from Newport News Shipbuilding’s Apprentice School as a Test Electrician. She also has a degree in Funeral Services. As an avid minimalist and traveler, she enjoys spending her time learning new things, seeking new experiences and de-cluttering. When she is not writing, she can often be found in comic book stores and early morning matinees.

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