Readers, I need your help. I’m always after new ways to try and better my writing. To fine-tune it. But there is one term that comes up a lot when reading about the craft of writing and I can never grasp its purpose. I don’t understand “Target Audience.” I understand what it is, I don’t understand the purpose of it. So many websites and books preach that you must know your target audience to be successful.
I know that there is a different in writing for yourself and writing for the industry. I’m a firm believer in writing for yourself. I think you should write the book that you want to write and if someone isn’t happy about it, screw them! Not every person is going to like every book. I’ve read insanely popular bestsellers and hated them. I’ve always read popular books that I love. I read some Stephen King books that I love and some that I can’t force myself to finish because I found them boring. You can’t make everyone happy. So why have a target audience?
Are target audiences wrong?
I feel like so often they are. The Lord of the Rings had a target audience of 9-year-old boys… do you realize how hard that book is to get through as an adult? Regardless, it took the world by storm anyway. So did Harry Potter which had a similar target audience. So why to authors continue determining their target audience?
Who is my target audience?
Anyone who wants to read…? At least that’s always been my answer.
I would love for everyone to post in the comments below, their thoughts on the term “target audience.” Do you understand it? Are you like me and feel like you’re missing a point? I feel like I’m missing some bigger picture or perhaps I’m just looking at it from the wrong perspective. Please let me know.
Regina Bethory is a fiction author. She graduated from Christopher Newport University with a Bachelor’s in Directing and Play Writing and from Newport News Shipbuilding’s Apprentice School as a Test Electrician. She also has a degree in Funeral Services. As an avid minimalist and traveler, she enjoys spending her time learning new things, seeking new experiences and de-cluttering. When she is not writing, she can often be found in comic book stores and early morning matinees.